2021 was a crazy year for me as a business owner. Like so many entrepreneurs, I had no idea what this year would hold for me. I was mostly just thankful to have made it through the first part of the pandemic unscathed. But, as the year began, I knew I was going to need […]

Over the last 5 years as a virtual assistant, I’ve worked hard to create a client experience that’s easy and streamlined for my clients. At the end of the day, my job is about making their lives easier. While that’s mostly related to the tasks I do for them, I’ve always wanted every interaction with […]

When coaching new virtual assistants, we often talk at length about whether or not they should niche down. Niching down has been a big discussion in the creative industry – and while it’s mostly something discussed for photographers, I think every business owner needs to think about what’s best for them. So today, I wanted […]

When people ask me why they should blog, I always tell them that it makes Google happy. And when Google’s happy, everything else in your business is happy because you’re reaching new audiences, demonstrating your expertise and so much more. But the benefits and purposes of blogging don’t end there. Blogging can be a great […]

One of the common concerns I hear when working on blog content with clients is they feel that after a few posts, everything starts to feel the same. They find themselves repeating phrases and the story, because they don’t know what to write. But there’s an easy way to make sure this doesn’t happen. Use […]

One of my favorite ways to help my clients organize their blog and blog calendar so that they can be consistent in their posting is to help them build a blog workflow. Workflows aren’t just for client experience. They’re literally for any process in your business that happens again and again – but that’s another […]

Perhaps the hardest part of blogging consistently is coming up with topics. If you aren’t a photographer or business with lots of content happening regularly (like weddings, sessions, or new products), it can feel overwhelming to think of new content each month. And let’s be honest, it’s hard when it’s a “slow” month, no matter […]

Who’s ready to kick off the new year? While you’re in your office setting all of your goals, filling in your calendars, and organizing all of your thoughts, consider planning your Q1 blogs! I’m a firm believer that with a little planning, everyone can build a well-thought out blog schedule and actually blog consistently. Blogging […]

Being a business owner means I get complete control over my day working from home (well, as much control as I can have with a toddler underfoot). Since going full-time almost 4 years ago, I’ve tried many variations of how my work day goes. It always ebbs and flows, if I’m being honest… again, toddler… […]

Christmas is coming!!! I don’t know about you, but I LOVE the holiday season. I think I’ve gotten even more into this time of year because of my son, but whatever the reason: the busiest time of year is almost here. Since I went full-time in my business, I had one rule for myself. I […]