One of my favorite ways to help my clients organize their blog and blog calendar so that they can be consistent in their posting is to help them build a blog workflow. Workflows aren’t just for client experience. They’re literally for any process in your business that happens again and again – but that’s another blog. When it comes to blogging, I absolutely believe you need a blogging workflow. This should be used for each and every blog post that you publish.
Workflows help you make sure you don’t forget anything.
Although blogging itself is a beneficial process for your business, simply throwing up content isn’t the full answer. It matters HOW you blog and what you do with that content once it’s live on your site. A blogging workflow helps you ensure you don’t forget any steps on your blogs, which means it’s less you have to think about and remember. I encourage my clients to put their process and specifications on their workflow. That means you’ll always know what size things should be. You’ll always remember what you’ve completed – and what you haven’t. And literally at any given moment, you’ll know where you are and what’s done on your schedule. That’s an easy way to lighten your mental load. Your workflow should run from the moment you come up with your content to where you share it online after it’s live.
Workflows are beneficial as your team grows.
As your team grows and you have more people involved in the process, a workflow is crucial to make sure nothing is missed. It’s also a great way to make sure the quality of your content never wavers. Even if you don’t have a team now, having that workflow in place will make the transition even easier. You won’t have to create a new workflow from scratch and you’ll easily be able to tell where a team member can fit into your process.
Workflows all you to plan and batch create content.
When you have workflows in place, you’re more likely to plan and batch content. This also means you can easily check off what’s been done for each post every time you work on content. You’ll easily be able to batch write topics or plan all your images – and then check it off the list so there’s no confusion about what’s been started. While workflows involve checklists, it’s also just the recurring steps that matter. Again: if you know those steps, deciding how to batch your content to fit your schedule will be easy easier!
Workflows are meant to lessen your mental load and allow you to streamline what you do for your business. By having them for everything you do – including blogs – you’re well on your way to a more consistent posting schedule and consistency in your business.
Want more tips to blog for your small business? Grab the Blogging Toolkit to learn all of my tips, tricks, and strategies to blog with intention and strategy!!
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