After a few months of hard work, I’m SO excited to announce that the Blogging Toolkit has been released! This Toolkit was a labor of love! I designed it to help business owners feel confident with blogging for their small business!! I love, love, love writing for brands… But I can’t write for every single […]

I’m so excited to be highlighting one of my new shop products this morning: the Blog Questionnaire Templates! These questionnaires are designed to help photographers create personalized blogs about their sessions. They help you write content without having to create everything all from scratch.  What’s included? The Blogging Questionnaire Templates contain lists of questions for […]

When I start talking about blogging with small business owners, one of the first questions that’s asked is how often should business owners be blogging for their brand. I always joke that I don’t have a magic answer – but that’s the truth. Let’s take some time today to talk about how often to blog […]

When my friend Rebecca Rice reached out to me about interviewing me on her podcast, The Business Journey, about blogging for family photographers, I was SO IN. We had an amazing conversation about how and what to blog when you’re a family photographer. So many resources out there are geared for photographers doing weddings and […]

2021 was a crazy year for me as a business owner. Like so many entrepreneurs, I had no idea what this year would hold for me. I was mostly just thankful to have made it through the first part of the pandemic unscathed. But, as the year began, I knew I was going to need […]

Over the last 5 years as a virtual assistant, I’ve worked hard to create a client experience that’s easy and streamlined for my clients. At the end of the day, my job is about making their lives easier. While that’s mostly related to the tasks I do for them, I’ve always wanted every interaction with […]

When coaching new virtual assistants, we often talk at length about whether or not they should niche down. Niching down has been a big discussion in the creative industry – and while it’s mostly something discussed for photographers, I think every business owner needs to think about what’s best for them. So today, I wanted […]

One of the questions I’m asked most often is how I became a content writer and virtual assistant. So, I thought I’d share a little bit more of my backstory (side note: if I say “back story”, do I sound more like a superhero or not?). Anyway… focus, Kristina. I don’t share this to brag […]

When people ask me why they should blog, I always tell them that it makes Google happy. And when Google’s happy, everything else in your business is happy because you’re reaching new audiences, demonstrating your expertise and so much more. But the benefits and purposes of blogging don’t end there. Blogging can be a great […]

One of the common concerns I hear when working on blog content with clients is they feel that after a few posts, everything starts to feel the same. They find themselves repeating phrases and the story, because they don’t know what to write. But there’s an easy way to make sure this doesn’t happen. Use […]