Planning blogs is an easy way to think ahead when it comes to your content. Whether you plan out your blogs on paper, a digital calendar, or your favorite app, I want to share some of my tips to create a blog schedule. Blog schedules help you plan ahead, organize your content, and will always help you realize you have more to share than you think! Let’s get right to it… here’s my three tips to plan out your schedule today!
What to Include
Pick a platform you want to use to organize your blogs. I use Trello, but a lot of my clients use Google Sheets or Asana. On my blog schedule, I always include a spot for the date I want to publish and any notes when I’m brainstorming. For sessions, it’s always smart to jot down a few things that happened during the session you want to share about. This might be something funny and personal or educational in nature. When you’re writing purely educational content, just jot down your big points so when you get back to writing it, you’re not staring at a blank screen! If you’re sharing the schedule with a team member, add important links like the gallery or vendor team.
Mix Content Types
While you’re filling out your blog schedule, take the chance to mix up your content types. This is a great way to see how often you’re blogging your sessions, weddings, or tips for clients. If you’re looking to expand your business into a new avenue, creating regular content in that direction is helpful. And it’s a great way to simply to avoid blogging the same three locations back to back, if nothing else!
When you create a system like a blog schedule, you have the opportunity to start working and planning ahead. As you fill in the schedule, think about what’s coming up on your schedule that you can pre-plan to blog. This is a great way to ensure your upcoming sessions, launches, and projects all get equal attention on your blog. I always encourage my clients to fill in their schedule with upcoming content BEFORE anything else. Then you can decide what type of “filler” or educational content you want to be writing.
Creating a blog schedule is just one way to plan ahead for your business. Lay out how many posts you want to do each month and add in whatever you need to make it happen. Once you get into a routine, filling in the schedule and planning ahead won’t take long at all – and you’ll have one less thing to keep thinking about! Want more blogging tips? Grab them using the button below!