By now, you probably know that I’m about working smarter, not harder. Because of that, one of my favorite things to do after a blog is live is to reuse that content on other platforms. When you’ve already got a great, solid core piece of content, you should absolutely use it to create emails, social media posts, and so much more. Not only are you saving yourself time, but you’re creating additional pieces of content that can point back to your blog – increasing traffic to your website. Sounds like a win-win all the way around, right? Let’s break down a few ways you can repurpose your blog content to help your small business!
Email marketing is one of the best ways to stay connected with your audience and fresh in their minds. Whether you do an email with every blog that goes out or round up style email once a month, consider using content from your blog in your emails. Use a paragraph or two in your email – modify the copy slightly so that it’s not identical – and then link to your blog post. This is a great way to help make sure people SEE your blog, too!
#2: Create social media posts/content.
There’s a few ways to create social media content from your blog. The simplest is to create a post about your blog. Maybe share one of your tips and then direct readers to your blog. You can also make a Reel using the tips from your blog or a carousel with more information from your blog, too. All of these help you create content for your own social media platforms, too. One less thing to think about throughout the month. I usually create 1-2 posts for each blog that I write. That adds up quickly on my social media calendar!
#3: Add your blogs to your client workflow.
If you’ve created any content that could be beneficial for all of your clients, find a way to insert them into your client workflow. This might be topics like what to wear, how to pick a location, or how to use a product. Add them to an email that you can send out to your clients wherever it fits naturally in your workflow. You’re providing great quality content to them to enhance their experience with you.
#4: Turn your blog into a podcast episode or YouTube video!
When you’re creating content for your podcast or YouTube channel, consider taking a blog post and converting it into these formats. Alternatively, you can take your videos or podcasts and create blogs to go with them! Either way, this is a great way to reuse content you’ve taken the time to write and create in the future.
As you can see, blogging can help create additional content that helps promote your brand even more! Remember to point back to the actual blog when you create these pieces of content to ensure even more eyes see the blog (and your website!). As you decide what additional pieces of content you want to create from your blogs, add the steps to your blogging workflow so that you never forget to make the most of your posts!