Perhaps the hardest part of blogging consistently is coming up with topics. If you aren’t a photographer or business with lots of content happening regularly (like weddings, sessions, or new products), it can feel overwhelming to think of new content each month. And let’s be honest, it’s hard when it’s a “slow” month, no matter who you are. In fact, I know that this is one of the things my clients often struggle with: what do I write?! While I’ve talked about some major blog topics to cover when you start scheduling content, I thought it would be helpful to share three other ways to decide on your blog content!
Listen to what people ask you.
This is one of my favorite ways to come up with content. Whether you scroll back through your email or DMs, or actually straight up ask your audience, a quick and easy way to find out what to write about is simply to ask what they want to learn. There’s a variety of ways to do this and certainly no right or wrong way. Just consider asking your audience or looking at the questions you’re sent. Both will provide a lot of ideas!
Look at what your audience responds to.
When you share content on social media or in your emails, what is the type of content or topics you get the most response with? While this may not always translate easily into a blog topic, it’s another great place to start getting ideas. I know that social media is often very personal, but you may be surprised to see your other “business” content will hold answers for you. You should also look at what performs well on your Stories or Reels – as those may provide some ideas, too. See if maybe specific types of tips garner more reactions or other topics. Then you can take those and expand them into actual content pieces!
Ask your audience.
I know, we already said ask your audience. But… try polling them. Create a list of topics you might want to share and literally ask your audience what they’re interested in learning more about. These polls or interactive “quizzes” can be helpful to make sure you’re on the right track. And when you provide options, there’s no chance for radio silence like there might be if you just expect people to tell you directly.
Finding ideas for content that will resonate with your audience is much simpler than it sounds. Just look at what your audience and followers are telling you they want to learn and lean into it! And learn to trust your gut, too. You know what your audience likes from you!
Want more tips to blog for your small business? Grab the Blogging Toolkit to learn all of my tips, tricks, and strategies to blog with intention and strategy!!
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