As a content writer, I know the importance of working smarter not harder while creating quality content for your audience. While there’s lots of places to come up with new ideas for blogs or other long-form content, it doesn’t always feel easy. That’s why today I wanted to share a few ways to repurpose your podcast episodes or YouTube videos into a blog.
Wait… I can do that?
Heck yes! If you’re spending time creating core content in another format, like a podcast or video, then you should absolutely be taking that content and creating a written blog post! There’s a few reasons for this. The first is that, no matter where you house your core piece of content, you should be providing a way to bring people back to your website… because that’s where you sell what you do. By creating a written version of the content you worked hard to create, you’re providing one more way people can find you and learn from you (then buy from or hire you). You’re increasing website traffic with your blog posts or transcripts, too… which is great for SEO purposes!
How to repurpose your content
There’s a few ways you can repurpose your podcast or YouTube video into a blog. The first is by simply creating a post that showcases your original content. I recommend an introductory paragraph (or two) and then a place to embed your video or episode. You can also include a highlight list of what you talk about in your video or episode – with or without timestamps. This is quick and to the point, which is fine. You’re still pulling traffic to your site and by including the original format of your content, you’ll increase views or downloads there too!
The second option is to create a full length blog post. In this version, your blog is almost a transcript of your original content. I don’t recommend simply getting a transcript and posting it… mostly because computers aren’t perfect! Instead, consider running your content through transcription software (I LOVE Otter for this!) and then begin to edit the transcript. You can quickly clean it up, remove extra words, combine your points, and add the blog to your site. I still recommend linking to the original video or podcast episode to improve your traffic there, too.
There’s no right or wrong way to repurpose your content from your YouTube channel or podcast. These are just two easy ideas to help you create more content for your site easily!